Effective Date: July 17, 2025
Amoura (“we,” “us,” “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy outlines what data we collect, how we use it, who we share it with, your rights, and how we safeguard your information when you interact with our eCommerce website [https://amouracore.store/] (the “Site”).
By accessing or using our Site or services, you agree to the collection and use of your information in accordance with this Privacy Policy.
We collect personal information directly from you, automatically through your use of the Site, and from third parties. The types of information we collect include:
Identity Information: Full name, username, and date of birth (if applicable).
Contact Information: Email address, phone number, billing/shipping address.
Payment Information: Credit/debit card details, PayPal or other payment credentials. Note: We do not store full payment details; they are processed via secure third-party providers like Shopify Payments, Stripe, or PayPal.
Order Details: Products purchased, order amount, order history.
Account Information: Login credentials (hashed), preferences, wishlists, and saved items.
Communications: Emails, messages to support, product reviews, feedback, and survey responses.
Device Data: IP address, browser type/version, device ID, operating system.
Usage Data: Clicks, pages visited, session duration, referring URLs, error logs.
Location Data: Approximate location based on your IP address.
Cookies & Trackers: Unique identifiers to help us remember you, analyze traffic, and personalize content and ads.
Payment Processors: Confirmation of payment success/failure, fraud alerts.
Marketing Partners: Ad engagement (Google Ads, Facebook Ads).
Social Media Platforms: If you log in via or link a social profile, we may receive basic info from that service.
We use the information we collect to:
Process Orders: Fulfill and deliver your purchases.
Communicate With You: Send order confirmations, shipping updates, responses to inquiries, and important service announcements.
Improve User Experience: Analyze trends, personalize content, and tailor shopping experiences.
Marketing & Promotions: If you opt-in, send you promotional emails, newsletters, and retargeted ads.
Security & Fraud Prevention: Detect and protect against fraudulent or unauthorized transactions.
Legal Compliance: Meet legal obligations under tax, consumer protection, and e-commerce regulations.
We only process your personal data when we have a lawful basis to do so, such as:
Your consent (e.g., email marketing)
Fulfillment of a contract (e.g., product orders)
Legal obligation (e.g., financial record-keeping)
Our legitimate interest (e.g., improving services, fraud prevention)
We do not sell your personal information.
We may share your data with:
Payment gateways: Shopify Payments, PayPal, Stripe
Shipping carriers: USPS, UPS, FedEx, DHL
Marketing tools: Klaviyo, Mailchimp, Google Ads, Meta Ads
Analytics: Google Analytics, Hotjar
Website hosting: Shopify or other web hosts
These providers only access information needed to perform their services and are contractually required to safeguard your data.
We may disclose your information if required to:
Respond to legal process (court orders, subpoenas)
Enforce our Terms of Service
Comply with tax or regulatory obligations
If Amoura is sold, merged, or undergoes restructuring, your information may be transferred to the acquiring entity.
We use cookies, pixels, and similar technologies to collect data and enhance your experience.
Essential Cookies: Enable site functionality like shopping carts and login.
Performance Cookies: Help us understand user behavior to improve site performance.
Advertising Cookies: Used for retargeting and delivering relevant ads through platforms like Google and Facebook.
Social Media Cookies: Enable sharing via platforms like Instagram or Pinterest.
You may request to:
Access your data
Correct inaccurate data
Delete your data
Object to or restrict processing
Withdraw consent (e.g., unsubscribe from emails)
To exercise these rights, email amouracore@gmail.com with the subject line “Privacy Request.”
If you are a California resident, you have the right to:
Know what personal data we collect and how we use it
Request deletion of your personal data
Opt out of the “sale” or “sharing” of personal data (we don’t do this)
Limit the use of sensitive personal information (we don’t collect it)
You may designate an authorized agent to submit these requests on your behalf.
If you reside in the EU or EEA:
We process your data based on your consent, legitimate interest, or contract performance.
You can file a complaint with your local Data Protection Authority.
We retain your personal data only as long as necessary to:
Fulfill the purposes outlined in this Policy
Comply with legal, accounting, or reporting requirements
Resolve disputes and enforce our agreements
When no longer needed, we securely delete or anonymize your data.
We implement industry-standard security measures including:
SSL encryption for all Site traffic
PCI-compliant payment processing
Account protections (hashed passwords, login attempt limits)
Regular security audits and platform updates
That said, no system is 100% secure. We encourage you to use strong passwords and be cautious with account access.
We do not knowingly collect personal information from children under 13. If we discover such data, we will delete it immediately.
If you are a parent or guardian and believe your child has submitted information, contact us at amouracore@gmail.com
If you access our Site from outside the United States, be aware that your information will be transferred to, processed, and stored in the United States or other countries where our service providers operate. Your data will be treated according to this Privacy Policy regardless of location.
Our Site may link to third-party sites (e.g., Instagram, Pinterest, TikTok). We are not responsible for their privacy practices or content. Please review their privacy policies before interacting with them.
We may update this Privacy Policy from time to time. When we do, we’ll post the new version with an updated date at the top of this page. Significant changes will be communicated by email (if you’ve opted in) or via banner notifications.
Your continued use of our Site constitutes acceptance of the updated Privacy Policy.